How GetIntent Automatically Matches Visitor Search Intent Without New Software
Discover the magic behind GetIntent's zero-setup personalization. No new landing page software required—just instant, URL-based optimization.
One of the most common questions we get is: 'Do I need to rebuild my landing pages to use GetIntent?' The answer is a resounding no.
Most personalization tools require you to buy into their entire ecosystem. You have to use their builder, their hosting, and their analytics. We built GetIntent to take a radically different approach.
We believe your landing page software shouldn't dictate your personalization strategy. Whether you use WordPress, Webflow, Next.js, or Unbounce, we've designed GetIntent to work seamlessly with your existing setup.
The magic lies in our lightweight script. Once you add it to your site, it acts as an intelligent interceptor that reads the incoming URL string—specifically the query parameters that define where the visitor came from.
For example, if a visitor arrives via ?utm_campaign=winter_sale&utm_term=running_shoes, our AI identifies the intent: 'User is interested in running shoes and is likely looking for a deal.'
In milliseconds, GetIntent modifies the DOM (Document Object Model) of your page. Your generic 'Welcome to Our Store' headline transforms into 'Winter Sale: 20% Off Pro Running Shoes'.
This happens client-side, meaning it's fast and doesn't require complex server-side integrations. You get the power of dynamic content injection without the engineering overhead.
We designed this approach to allow your marketing team to be agile. You can launch a new ad campaign targeting a niche audience today, and GetIntent will automatically adapt your landing page to match it—no design tickets required.